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I.    FWE Vision and Mission Specialists

II.    Resources for Business Vision and Mission

Write Your Vision Statement

5 Step Vision Creation Process Model

"A franchise was Mr. Lau's dream but then came the 'Unfathomable'", Christopher Cooper, WSJ

Mission/Vision Basics

III.    Books related to Business Vision and Mission and Business Ethics


The Mission Statement Book, 301 Mission Statements from America's Top Corporations, Jeffrey Abrahams, Ten Speed Press, Canada, 1995.

Business Ethics, Manuel Velasquez, Prentice Hall, 1997.

The Corrosion of Character, The Personal Consequences of Work in the
New Capitalism, Richard Sennett, W.W. Norton and Company, New York, 1998.

Rules For Revolutionaries, Guy Kawasaki.

Beyond Entrepreneurship, James C. Collins and William Lazier.

Built To Last, James Collins.

IV.    Points of Departure on Business Vision and Mission

A. Vision and Mission Statements can;

uniquely identify a business
encapsulate its spirit
summarize its ideals
highlight its business model
serve as a strategic component
remind/re-orient business
apply to a business or to something outside a business context
enoble an undertaking
show purpose
offer focus
unify a team
range from the high-flown to nut and bolts

B. Vision and Mission catastrophes offer insightful lessons

C. Vision and Mission statements allow for ethical and humanistic reflection

D. Vision and Mission statements are best composed with depth and
not with a pro forma template